The changing role of women in Advertising

Over the years women’s role in advertising has not had much of a change, women back in the 50’s were portrayed as house wives, who had nothing better to do than to keep the children fed, the dishes dry and to be pretty for their husbands. The Folger’s coffee ad featured a typical house-wife, in a cute low neck dress, making a fresh brew for … Continue reading The changing role of women in Advertising

Body Image in Advertising

Someone once said “Outside show is a poor substitute for inner worth.” Unfortunately the world we live in has programmed us to focus on our outer worth, since that is what we are constantly judged on. Our inner beauty has no value if our physical appearance is unattractive. What defines beauty? If we close our eyes we would most likely see a tall, unrealistically attractive … Continue reading Body Image in Advertising